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Financing Strategies for Business in the New Millenium Part I
The Dilemma of Business Financing

Financial Ignorance Is Not Bliss

The United States is a nation built on and committed to the capitalist system of free market economics.  Yet too many Americans do not truly understand how business actually operates. In no area of commercial activity is this lack of knowledge more evident -- and the need for information more critical -- than business finance, which is the process by which a company obtains sufficient money to assure the successful creation of products, services, profits and jobs.

While much of the blame for this general economic illiteracy can be placed on decades of deficient education concerning business fundamentals, that does not explain the narrow ideas held by many of those professionally active in the world of finance -- bankers, loan officers, receivable lenders, equipment and real estate financiers. Many of these financing "experts" concern themselves principally with their own areas of interest. They ignore or even denigrate alternative money solutions. This constricted approach may stem in part from the profit motive, since lenders naturally want to make money by promoting their own methods. But for the entrepreneur in need of cash, financial tunnel vision can spell disaster.

Unlike the established, historic use of mortgages to buy homes or commercial real estate probably the financing ethod most familiar to the general public -- other intricacies of business finance remain mysterious rituals conducted in a vague high stakes world more important to others. Thus the casual reader of daily newspapers skips the business section in favor of the sports pages.

Next- A Host of Funding Variables

First Capital Funding Corporation is a Nationwide funding company specializing in helping business solve their cash flow needs

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